Which tools are you really going to use? Copy them to a list in order of priority. Fill in the costs to create your budget. Is there an initial cost that isn't repeated again? Put that number in the initial cost column. 

Put repeating, monthly costs in the monthly cost column. If the cost is annual, divide it by twelve. If the cost is weekly, multiply it by 4.33. The column headings should be: Tool, Initial Cost, and Monthly Cost.

The implementation plan: break each tool you're going to use into smaller tasks Look at each tool and determine what the smaller steps or tasks will be.

Review this example to get an idea of what to do.

Tool, Person responsible, Due date

LinkedIn

__Fill out profile, Joe, Jan 31

__Find contacts, Joe, Feb 1

__Ask for recommendations, Joe, Feb 3

__Set up reminders to look at profile and connections each week,Joe, Feb 3

__Review connections, send appropriate email, Joe, Feb 7

__Review connections, send appropriate email, Joe, Feb 14

__Review connections, send appropriate email, Joe, Feb 21

__Review connections, send appropriate email, Joe, Feb 28

Facebook

__Set up a Facebook page for your business, Ann, Feb 14

__ Make appropriate friend requests/fan requests, Ann, Feb 14

__Set up a reminder for weekly or twice a week updates with useful information for your fans, Ann, Feb 14

__Update your status with something useful, Ann, Feb 21

__Update your status with something useful, Ann, Feb 28

__Update your status with something useful, Ann, Mar 7

__ Update your status with something useful, Ann, Mar 14

__Update your status with something useful, Ann, Mar 21

__ Update your status with something useful, Ann, Mar 28

Twitter

__Set up an account, Phil, Feb 7

__Tweet last week's links to your blog posts, articles you've written, and other useful information., Phil, Feb 14

__ Tweet last week's links to your blog posts, articles you've written, and other useful information., Phil, Feb 21

__Tweet last week's links to your blog posts, articles you've written, and other useful information., Phil, Feb 28

Tweet last week's links to your blog posts, articles you've written, and other useful information., Phil, Mar 7

Pulling it together: revise and rewrite The last step is to copy your revisions and rewrite your document as necessary.

Unless you actually need to show your marketing plan to someone, you can just use your filled-in forms by downloading my book, How to Write a Marketing Plan By Filling in the Blanks, available on my website.

If you write up your marketing plan, your outline should look something like this:

1. Basic information such as company name, personnel, and contact information

2. Mission statement

3. Company profile

4. Target audience

5. Strengths and weaknesses

6. Opportunities and threats

7. Budget

8. Implementation plan

 

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